DIGITAL FIKA – what is it all about?
Fika is a concept, a state of mind, an attitude and an important part of Swedish culture. Many Swedes consider it almost essential to make time for Fika every day. It means making time for friends and colleagues to share a cup of coffee (or tea) and something to eat.
The word “fika” actually derives from the 19th-century slang word for coffee: “kaffi”. Invert the word “kaffi”, and you get “fika”.
Digital fika: Embracing the Swedish ritual for meaningful connections and productivity
Fika, a Swedish ritual, is significant because it encourages individuals to pause and connect with others, which promotes meaningful relationships. This cherished tradition not only refreshes the mind but also serves as a platform for relaxed but highly productive conversations. Surprisingly, it is in these moments that the most difficult problems are solved. From a business perspective, institutionalising fika in companies leads to better teamwork and higher productivity. Unfortunately, the current global situation often prevents a return to traditional fika meetings. However, an interesting alternative has developed known as digital fika.
Digital fika – A modern twist on traditional gatherings
In this age of physical distance, keeping in touch with friends or colleagues at traditional meetings is a challenge. However, the advent of new technologies comes to our rescue. Thank you to the convenience of video calling and conferencing, it has become effortless to recreate the warmth and camaraderie of face-to-face interactions while enjoying a cup of coffee or tea with homemade cake. In our opinion, digital fika is an interesting alternative to traditional meetings and offers a temporary solution until normality returns.
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